Any good PR pro knows “mommy bloggers” represent an important bridge between home, family and parenting brands and their customers. Mom blogs have the power of reach and trust, and can be one of the most effective brand advocacy tools — people trust people more than people trust brands. Communicating with bloggers is like any relationship — it needs to be well-cultivated and both parties need to offer something to the other. But sometimes, when communication between the “mommy blogger” and PR pro goes awry, the opportunity for what would have otherwise been a mutually beneficial relationship is lost. The following infographic about “mommy bloggers” from The Abbi Agency will help you inject some life into your mom blog communication strategy, and give you insight on what makes “mommy bloggers” tick.