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[Storify] Social Media Today Covers #SXSW

by on March 16, 2013

Posted by:

Adam Chapman

[a href="//storify.com/socialmedia2day/sxsw-our-favorite-tweets" target="_blank"View the story "[Storify] Social Media Today Covers #SXSW” on Storify/a]h1[Storify] Social Media Today Covers #SXSW/h1h2/h2pStorified by a href=”http://storify.com/socialmedia2day”Social Media Today/amiddot; Fri, Mar 15 2013 18:10:20/pdivAs we’re reflecting on all that we learned and experienced at a href=”http://socialmediatoday.com/all/7591″ class=”"SXSW/a this year, we compiled some of the observations made by us andnbsp;our contributors whilenbsp;covering some of the hundreds ofnbsp;events.nbsp;/divdivWe found over 1 million mentions of #SXSW and #SXSWi on the first day of the conference. Will day 2 hit higher? http://pic.twitter.com/buu1Ohjwn5sysomos/divdivThoughts from Featured Blogger a href=”http://socialmediatoday.com/users/socialmktgfella” class=”"Andre Bourque/a, who wrote aboutnbsp;a href=”http://socialmediatoday.com/socialmktgfella/1298351/google-instant-upload-instant-sxsw-fail” class=”"When Google’s Instant Update Ruins a Perfectly Good #SXSW Outing/a:/divdivRT @eringavle: Day one: Realizing #sxsw is really just the great migration of New Yorkers finding each other in a southern, warmer state.Andre F Bourque /divdivTotal #SXSWGoneBad fail. RT @svthompson: Biggest #fail of #SXSW2013 no #chevy volt! Know your audience!Andre F Bourque /divdivObservations from a href=”http://socialmediatoday.com/user/10811″ class=”"Rohn Jay Miller/a, who wrotenbsp;a href=”http://socialmediatoday.com/rohnjaymiller/1307666/sxsw-global-news-after-twitter-revolutions” class=”"SXSW: Global News After “The Twitter Revolutions”/a andnbsp;a href=”http://socialmediatoday.com/rohnjaymiller/1297501/sxsw-rise-contextual-social-networks” class=”"SXSW: The Rise of Contextual Social Networks/a:divbr/div/divdivIntriguing take on a very cool city: “@outandabout: In some ways, #SXSW invented modern Austin.”Rohn Jay Miller/divdivArt, Activism and Augmented Reality. #sxsw #activARt http://pic.twitter.com/RYKq9kGLZaRohn Jay Miller/divdivTweets from a href=”http://socialmediatoday.com/users/trevorjonas” class=”"Trevor Jonas/a, whonbsp;wrote aboutnbsp;a href=”http://socialmediatoday.com/trevorjonas/1298906/sxsw-themes-brands-social-media-platforms” class=”"SXSW: Four Significant Themes for Brands/a and thenbsp;a href=”http://socialmediatoday.com/trevorjonas/1304081/four-insider-tips-brand-marketers-sxsw-2013″ class=”"4 Insider Tips for Brand Marketers from SXSW 2013/a:/divdivEvery brand can be tweeted, called out. No matter the size. The playing field has been leveled. #sxsw #custserveTrevor/divdivEQ is as important as IQ when it comes to social says @peretti emotion is what drives people to share content #sxsw #powershiftTrevor/divdivquot;Numbers are dumbquot; says Kevin Helliker at #sxdataday #sxsw panel It’s about the insights you can extractTrevor/divdiv.@SouthwestAir views all non-blog channels as ‘rented’ properties. #amen #sxsw #custserv must have your own real estate!Trevor/divdiv.@SHAQ twitter strategy is 60% to make people laugh, 30% to inspire and 10% to sell products. Good balance! #sxswTrevor/divdivAnd fromnbsp;a href=”http://socialmediatoday.com/user/131353″ class=”"Christianna Giordano/a, who reflected ona href=”http://socialmediatoday.com/christiannag/1300081/insight-sxsw-brands-should-want-advocates-not-influencers” class=”" Insight from SXSW: Brands Should Want Advocates, Not Influencers/a,nbsp;a href=”http://socialmediatoday.com/christiannag/1301776/future-youtube-told-sxsw” class=”"The Future of YouTube: As Told by SXSW/a,nbsp;a href=”http://socialmediatoday.com/christiannag/1298281/speaker-gave-best-presentations-sxsw” class=”"The Best Presentation at SXSW/a, andnbsp;a href=”http://socialmediatoday.com/christiannag/1296666/why-outer-space-hottest-topic-sxsw-2013″ class=”"Why Outer Space is the Hottest Topic at SXSW 2013/a:divbr/divh2/h2/divdiv50 years ago #Detroit was like #SiliconValley but lost entrepreneurial mojo amp; as a result, lost 50% of population #cwsxsw #sxsw @SteveCaseChristianna Giordano/divdivThe ability to interact with brands instantaneously on YouTube is a higher #ROI than ads shown on the big screen #cwsxsw #revolution #sxswChristianna Giordano/divdivDifference between an influencer amp; advocate – advovate will fight for a brand, influencer will just write about it #cwsxsw #brandblog #sxswChristianna Giordano/divdivLastly, stories and tweets from us, includingnbsp;a href=”http://socialmediatoday.com/adam-chapman/1297761/sxsw-airbnb-trust-and-sharing-economy” class=”"Airbnb, Trust, and the Sharing Economy/a,nbsp;a href=”http://socialmediatoday.com/adam-chapman/1298121/sxsw-leveraging-influencers-social-capital” class=”"Leveraging Influencers’ Social Capital/a, andnbsp;a href=”http://socialmediatoday.com/adam-chapman/1300381/sxsw-community-manager-manifesto” class=”"The Community Manager Manifesto/a:/divdivquot;Most companies don’t have social media budgets; they have marketing budgets, which are tied directly to sales.quot; Harsh truth. #sxswSocial Media Today/divdivquot;We tend to forget that social is bigger than just marketing.quot; #sxswSocial Media Today/divdivJust asked: who’s ever gotten useful data from free social media tools? Answer: no one in this fully packed room. #sxswSocial Media Today/divdivWe hope you enjoyed our coverage as much as we enjoyed bringing it to you. As always, thank you for reading, and we look forward to sharing more great stories next year at SXSW 2014!/div


Authored by:

Adam Chapman

Adam is a reporter/curator for Social Media Today and My Venture Pad.

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