SearchCap: The Day In Search, January 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- 3 Areas That Get Overlooked When Building Links In A Bubble
One of the most frustrating things about doing a link campaign is that usually, we’re doing it because no one else wants to, or no one else has the time to. Link building is one of the most outsourced parts of SEM and much of the time, we’re one of a handful of agencies working [...]
- Propel Promotion Of Your Content: 9 Ways I Promote Sharing Online
Search Engine Land recently published its top 10 articles of 2012, and I had articles in the #1 and #6 positions on that list. The Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now had over 40,000 unique pageviews with 2,004 tweets, 708 likes, 389 +1′s and 1,353 linkedin shares. While great content and choice [...]
- Google, Mobile Search And The Paradox Of Competition
How much does Google figure into the “future of search,” whose advances will largely be determined by mobile and non-traditional devices? That’s a hard question to answer. On the one hand Google is one of the biggest (if not the biggest) brand in the world, with almost unlimited resources to develop technology or buy companies [...]
- Why Is Search Engine Results Personalization A Driver For Using Local Domains Internationally?
Have you seen or read much about what steps we SEOs should take to manage our activities around a world where an increasing personalization of search engine results is an ever present feature? I’ve seen a few things about needing to take less note of rank positions and more of traffic but can’t recall much [...]
- Google Is Hiring Someone To Find Ways To Make You Want To Search While Signed-In
Google is hiring a new product marketing manager for search with one of the key goals being to find ways to get people to sign-in while they search. The job description says: As Product Marketing Manager within the search growth team, you will be responsible to developing plans, creatives, campaigns and programs to increase the [...]
- Google Fixes Definition URLs, Makes Them Clickable Links
When Google introduced a new format last month for the definitions it sometimes shows at the top of its search results, something was missing. The source URL wasn’t a clickable link. That’s now been fixed. Here’s an example, the definition box that Google shows for a “define speed of light” search: The URL shown under [...]
- 3 Days, 50+ Tactic-packed Sessions – Customize Your Learning at SMX West
Constant algorithm changes. New ad platforms and options. Mobile apps and voice search. Attend Search Engine Land’s conference SMX West, March 11-13 in San Jose, and you’ll get the latest tactics, tips and advice from marketing experts who succeed in – or in spite of – the ever-evolving search marketing space. The SMX West agenda [...]
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
- Gurus, Mavens Ninja Galore: Just What Are Social Marketers Calling Themselves These Days?
- Google’s Share Of Social Logins Gaining On Facebook (But Not On Mobile)
- Why People Hate SEO
- How To Brainstorm With Anyone, Anywhere, Anytime
- No More Juggling Pages Manager Facebook Ads: Advertisers Can Now Create Posts Directly In Ad Tool
Search News From Around The Web:
Applications Portal Features
Business Issues
- France Rejects Plan by Internet Provider to Block Online Ads, New York Times
- In Apple’s War on Taxes, Surrender Costs $28 Billion, Wired
- Issa Questions FTC’s Google Probe Leaks, PC Magazine
- U.S. Senator Charles Schumer, Google CTO To Unveil Free WiFi In NYC’s Chelsea Neighborhood, TechCrunch
Local Search Maps
- Google Local Video Listing Spotted in the Wild, Mike Blumenthal
Link Building
Searching
- Advanced Power Searching with Google — Registration Opens Today, Inside Search
- Bit.ly wants to help developers play with data under new real-time search API, gigaom.com
- Improving Twitter search with real-time human computation, Twitter Engineering
SEM Industry
- SMX Israel 2013 Recap, Search Engine Roundtable
- Threadwatch.org is Back! Less Noise, More Signal!, internetmarketingninjas.com
SEO SEM
- 1 PPC Resolution You Must Make: Fix Your Quality Scores, Search Engine Watch
- 4 Keyword Research Mistakes That Can Sink Your SEO Campaign, Search Engine People
- 5 Search Marketing Tips by Bing Ads “Search Nerd”, Bing Business
- Building a PPC Search Funnel: Part 2, blueglass.com
- Got video #SEO? 4 easy optimization tips, seocopywriting.com
- How to Craft Phenomenal SEO Landing Pages That Rank Convert, Search Engine Watch
- Label Your Site “Official” Escape Google’s Panda Algorithm? LOL, Search Engine Roundtable
- Misconceptions about Google Search Algorithm Updates and the Disavow Links Tool, Search Engine Journal
- Six key questions to ask your prospective SEO agency, Econsultancy
- Visualizing Duplicate Web Pages, SEOmoz
- Why Self-Education is Elemental to SEO Success, linkfishmedia.com
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