SearchCap: The Day In Search, January 17, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

  • Is Google Hijacking Semantic Markup/Structured Data?

    In 2012, I started a series, How The Major Search And Social Engines Are Using The Semantic Web, which took us to a point in time around September 2012. Since then, there have been further interesting developments. In this article, I am going to focus on recent developments that are search engine and/or Google specific, [...]

  • Are You Getting These SEO Fundamentals Right?

    Millions of ardent fans were shocked when Argentina crashed out in the quarter-finals of the 2006 FIFA World Cup soccer tournament. They didn’t lose on field goals against Germany, but in a dramatic penalty shootout. The brutal post-match analysis forced Jose Pekerman’s resignation as national coach. Why? Because fans and experts alike blamed him for [...]

  • 4 Trends That May Surprise Online Marketers In 2013

    Over the last year, like every year prior, online marketers have witnessed an incremental growth in digital advertising spend and a rapid adoption of new technology. In 2012, we saw the introduction of Product Listing Ads as Google shifted to a pay-to-play model for shopping. Facebook began testing every ad format under the sun, with [...]

  • Bing Adds 5X More Facebook Content To Social Sidebar

    The big news in search this week was the announcement of Facebook’s Graph Search. But today, Microsoft is making enhancements to its own “social search” capability. Specifically, Bing is adding more content to its Social Sidebar feature. In a way, this is a reintroduction of Social Sidebar following the news of Facebook’s Graph Search. People [...]

  • Adobe: Paid Search Opportunities Lie In Tablet Targeting And PLAs

    Where are the bargains in paid search these days? According to an analysis of the fourth quarter in paid search, Adobe determined that both tablet targeting and product listing ads represent great opportunities for marketers, where there’s a substantial gap between cost-per-click (CPC) and conversion rate. Adobe came to its conclusions after looking at paid [...]

  • “Who Sent Me Chocolates?” – Company Tries Sweet Twist To Tap Into Google Traffic

    Yesterday, I received a package all the way from the United Kingdom. It was a chocolate bar but it was packaged differently. The cover around the bar had a personalized message to me that read: Hey Barry, We wanted to send you a treat to introduce ourselves! To find out who we are type: “Who [...]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Business Issues

Local Search Maps

Paid Search

Searching

SEM Industry

SEO SEM

Related Topics: SearchCap


About The Author: is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/4eEFkzQyGpQ/searchcap-the-day-in-search-january-17-2013-145543

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