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SearchCap: Google AdWords Inventory, EU-Google Antitrust & MapQuest Commute App

by on September 24, 2014
 

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Now Lets Travelers Know When Flight Prices Drop
    Google is helping travelers save money with a new Now card that tells users when a price has dropped on a flight. According to this Google+ post, you can tap the card to display the Flight Search info and book your trip from there. It only works if you’ve searched Google Flights on the […]
  • MapQuest’s New Commute App Helps Optimize Drive Times
    MapQuest has introduced a new app for Google Play and iOS: “Commute.” Just as the name suggests, it’s a stand-alone app intended to help drivers manage and optimize their daily driving to and from work. Commute is the third stand-alone mobile app produced by MapQuest. The others are a gas prices app and a travel […]
  • Enterprise Digital Analytics Platforms – New Market Intelligence Report
    Our sister site Digital Marketing Depot released a new Market Intelligence Report, “Enterprise Digital Analytics Platforms 2014: A Marketer’s Guide.” Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels, as well. With the explosive growth […]
  • Samsung Vs. Apple In PLAs: Advertisers Spent 3X More On IPhone Ads Than Galaxy In Q2
    Mobile device advertisers spent $26.4 million on Google product listing ads in Q2, according to new data from AdGooroo, which looked at 339 mobile device-related keywords. Apple iPhone-related keywords accounted for 45 percent of total spend on PLAs and dwarfed spend on Samsung Galaxy-related keywords. Among the 327 advertisers found running Google PLAs on the […]
  • Official: Google Expands Local Inventory And Store-Only PLAs Beyond The U.S.
    Last fall, Google introduced local product listing ads, which it is now calling “local inventory ads”, in the U.S. This week Google officially announced support for local inventory ads in the UK, France, Germany, Japan and Australia. These are product listing ads (PLAs) from nearby retailers shown with a local pin icon. After clicking on […]
  • The Underlying B2B Marketing Value Of 4 (Previously Successful) SEO Tactics
    Though SEO tactics may come and go, the underlying principles behind them often remain true.
  • How Social Campaign Audits Can Inform Your SEO
    While not a direct ranking factor in Google’s algorithm, a strong social presence can still help bolster a brand’s search visibility.
  • EU Antitrust Endgame Looking More Murky, Risky For Google
    The Wall Street Journal added more color to the unfolding story of the collapse of the Google-European Commission antitrust settlement. Notwithstanding denials by outgoing competition czar Joaquín Almunia, it’s clear that pressure from major European publishers, rivals and politicians undermined the deal. We’re in something of a “now what?” moment. If a settlement cannot be […]

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:

Search News From Around The Web:

Industry



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Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.


(Some images used under license from Shutterstock.com.)

Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/3Zlt6ndx-a0/searchcap-google-adwords-inventory-eu-google-antitrust-mapquest-commute-app-204138

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