When you’re working on new content for your blog or website, it really helps to know what people are looking for so that you can try and attract as much traffic as possible. Sometimes targeting your content can come down to anything as simple as just tweaking a title, or perhaps you need to find some relevant topics to write about. I think everyone who owns a blog will be familiar with the fact that it can take up a huge amount of time, so I thought I’d write a few tips about how to conduct effective keyword research quickly.
This is by no means a complete guide to keyword research. In depth keyword research is a skilled task and requires a lot of hard work and time. This post is aimed at bloggers who want a little bit of guidance when constructing their content, in order to make the chances of success that little bit greater. Hopefully these ideas will be relatively easy to follow, even for people who have no experience at all of keyword research.
One of the quickest ways to find out what’s ‘hot’ in your niche is to start typing your phrase into Google and seeing what the auto suggest function throws up. The way it works is simple; Google try to second guess what you are looking for by providing you with the most highly searched terms relevant to what you are typing in. This is a great way to get some ideas on how to write effective titles, or perhaps give your new content a little bit of a twist towards the most popular variations of a phrase. This is such an easy and simple to use technique that anyone with a blog should be giving it a go.
One thing that works extremely well for blogs is writing about topics that have seasonal peaks in their search traffic. Getting the timing right and producing the right content at the right time can give you a nice little boost in traffic. But how do you know when a particular subject might be reaching its peak in search volume? The easiest way to do this is to head over to Google Insights and start looking into search patterns for a few topics that you’re interested in. What you’ll get in return is a graph detailing when spikes in search volume have appeared in the past. With that information you can try to figure out when the next spike might be, and try to get some content published in time to get some benefit.
If you’re looking for inspiration as to what content you should be writing and what is most likely to connect with your audience, then heading over to some social networks and finding out what content has been received well in the past is a great start. Doing this research should give you some good ideas as to what you could be doing in your particular niche. Obviously, you’ll want to put your own spin on your content, but knowing what people are into is a very powerful piece of information to have.
Follow Some Similar Blogs
It’s really good practice to know and understand what other similar blogs and websites are doing. Try to identify a few successful blogs in your niche and start following them and reading their content on a regular basis. What you’ll need to do is try to find out what content is really working well for them. Doing this is relatively easy. Try to monitor comments, shares, tweets and other social metrics to find out what blog posts have been real ‘hits’ for them. Armed with this information you can then start to brainstorm your own ideas.
This is a guest post by Jon Quinton