eMarketing Wall

In the world of link building, getting an authority link to your site/blog has been one of the most important aspects of growing your blog. Back in 2009 Page Level Link Metrics and Domain Level Authority Features accounted for over 46% of your pages own authority: In 2011, that percentage  [ Read More ]

Analyzing keyword performance, discovering new keyword opportunities, and determining which keywords to focus efforts on can be painstaking when you have thousands of keywords to review. With keyword metrics coming from all over the place (Analytics, Adwords, Webmaster Tools, etc.), it’s challenging to analyze all the data in one place  [ Read More ]

Updating as this plays out with deeper analysis and links… Just a few moments ago, Facebook officially filed an S-1  for an initial public offering seeking to raise $5 billion. Here are a few key findings… - 845 million monthly active users, year over year growth of 39% - 483  [ Read More ]

“Why can’t you just give me a straight answer?” Johanna’s voice showed a trace of irritation.  “All I’m asking is how much you charge for SEO services!” I smiled. This was familiar terrain. As an SEO consultant, almost every client asks me a similar question. My answer is always the  [ Read More ]

Local business marketers often hyper-focus on Google search rankings, but it’s important not to forget that even if Bing and Yahoo! do not have the lion’s share, even 15% of search volume can create a sizable number of potential business referrals. So, here are a few basic tips for optimizing  [ Read More ]

One of my favourite SEO anecdotes goes like this: two men are walking through an African game reserve when they come across a lion, one of the men calmly puts down his backpack and slips on the running shoes he has been carrying. The other man chuckles and says, “You’ll  [ Read More ]

In the real world, things go wrong. While we might all wish that everything we did was “fix once, stay fixed”, that’s rarely the case. Things that were previously “not a problem”(TM) can become “a problem”(TM) rapidly for a variety of reasons: someone changes something unrelated / without realising it  [ Read More ]

Last November Canadian digital agency Mediative (owned by Canada’s Yellow Pages Group) released an eye- and click-tracking study focused on Google Places and Google Maps on the PC. We wrote up the results when they were published. Mediative then followed up that study with a similar one focused on the  [ Read More ]

Videos Indexed in the SERP Did you know that major search engines want you to make video sitemaps for all of your embeds, even if you’re hosting on Vimeo or Youtube? Not only does it help them spider your website by giving the search engines clues as to where to  [ Read More ]

For a long time I’ve been pulling an RSS feed from Twitter for the query: “guest post” OR “guest author” [TOPIC] into my Google Reader. Every morning I would check it, blaze through 15-20 URLs — most of which were the same URL being tweeted. Then, I’d record the best  [ Read More ]