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Millennials to Baby Boomers: Create Content for Your Audience’s Generation

by on February 24, 2014
 

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Writing with emotional authority means knowing where your audience comes from.



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If you want to reach your audience emotionally you need to understand what they value and where they come from. Different age groups have different emotional needs and interests, so it’s important to know who you are writing for when you create content (see also: Social Psychology and Marketing Tactics). That’s why you have to target content to your audience’s unique generation. What resonates with a Baby Boomer might not be as appealing for a Millennial.

Baby Boomers

Generation X

Generation Y

Generation Z

Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/xXprmB3cfaY/millennials-baby-boomers-create-content-your-audience-s-generation

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