It’s time to prepare. You want to seem as informed and relatable as possible, just like you would for an interview.
But how would you do that?
Use LinkedIn to prepare. You have virtually everything that you need to know at your fingertips with LinkedIn, so might as well put it to good use.
First, you want to read their profile thoroughly
This doesn’t mean skimming all the way through to see what places or skills you may have, but reading everything in depth.
Think about the prospect – what is the purpose of the meeting? From this you can clearly define a set of business goals and use LinkedIn to fully understand what they’re after.
See if you have anything in common – maybe you share similar endorsements, worked in a similar field, took similar classes back in college; all of these small similarities can be leveraged within a meeting to make you relatable.