Best Practices, Research, Social Media Marketing, Branding, Strategy, Advertising, Community, Engagement, Infographics, Marketing, Public Relations, Reputation Management, Sales, Social Media, Social Networks, social media business strategy, social media connections
It’s easy to do well in social media marketing if you’ve got a product or brand everyone loves, right? Well, if you’ve got a less-than-popular product or service such as feminine merchandise, hygiene, insurance, or office supplies, you too can kill it on your social media marketing efforts and generate new sales, as well as create customer loyalty and brand awareness. This infographic, called How Non-Sexy Businesses Rock On Social Media, which comes courtesy of Who Is Hosting This team, shows you how. Some key takeaways are:
Use humor to create shareable content
Insurance brand Allstate uses a fictional character, Mayhem, to humorously describe situations where insurance can step in and save you. The @mayhem Twitter account has more than 55,000 followers since its launch on September 25, 2013.
Create engaging social media campaigns
Dockers, a popular clothing line, launched a B2B and B2C social media campaign, Wear the Pants, to increase brand awareness. They asked people to become Facebook fans and submit a plan for putting their personal or business dreams into action. One fan would win a cash prize to implement their plans. As a result more than 4,500 people entered the contest and Dockers has expanded their fan base more than five times since the contest launched.
Focus on More than product promotions
Despite the fact that social media platforms can be used for selling, their primary purpose should be connecting with your audience. Sharpie, a permanent marker brand, uses Instagram to be socially involved with their customers. They feature photos of artwork made completely with Sharpie markers, in addition to some product promotion.