eMarketing Wall

When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if your brand is the top  [ Read More ]

In the real world, things go wrong. While we might all wish that everything we did was “fix once, stay fixed”, that’s rarely the case. Things that were previously “not a problem”(TM) can become “a problem”(TM) rapidly for a variety of reasons: someone changes something unrelated / without realising it  [ Read More ]

For a long time I’ve been pulling an RSS feed from Twitter for the query: “guest post” OR “guest author” [TOPIC] into my Google Reader. Every morning I would check it, blaze through 15-20 URLs — most of which were the same URL being tweeted. Then, I’d record the best  [ Read More ]

This has been quite the week for social media blunders, particularly on Twitter. McDonald’s most recent PR stunt is more-commonly being referred to as “#McFail.” The campaign was intended to shift consumer opinions using the hashtag #McDStories, by tweeting facts about their organic potato farmers in an effort to more  [ Read More ]

When you’re working on new content for your blog or website, it really helps to know what people are looking for so that you can try and attract as much traffic as possible. Sometimes targeting your content can come down to anything as simple as just tweaking a title, or  [ Read More ]

These  insights were taken from a research conducted by National College of Ireland on behalf of Mulley Communications , how the FB users behavior when they were engaged with advertising and media . 40 users between the ages of 17 and 25 years old. Heat Map Analysis and Findings Bookmark on Delicious  [ Read More ]

If you are unfamiliar with how Google Works nad its advertising platform here is well explained videos by Google Officials. However  recently Google have updated their algorithm ,that is how they are indexing websites. Before understanding new changes you take a look at these videos which explain  the basic very well. How Google Search  [ Read More ]

Google recently launched its new advertising platform ” Google TV ads ”  with its partner Spotmixer who is specialize in Online Video Ads, TV Ads and Video Marketing. Still the most of the advertisers are testing on Google Tv ads , and most of them getting better results from that.  [ Read More ]

WordPress has long been known as a dedicated blogging platform, giving users the tools they need to publish their message and interact with readers. More than a blogging platform its been gradually developing  as a next best Content Management System (CMS) with the help of  all the developers and designers who  around  WordPress.  [ Read More ]

Companies may  have different reasons for using , “Open Source” as their software development business model . It can be economical benefits, technological benefits , ability to customize or as a viral marketing strategy. In this post i am trying to explore what are the benefits we can get using open source  [ Read More ]