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As Twitter's Algorithm Evolves, is it Time to Update Your Tweet Marketing Tactics?

by Guuest Authoron September 20, 2017
Have you noticed that your referral traffic from Twitter has been slipping of late? You’re not alone – in a recent post, marketing expert Jay Baer noted that the average engagement rate for brands on Twitter is now 0.049%. That’s lower than the average banner ad click-through (0.5%). Of course, Twitter’s never been a great [...]

The Impact of LinkedIn Group Sharing API Changes [New Data]

by Guuest Authoron September 20, 2017
If you use social media mangagement tools like Buffer, Hootsuite, Sprout Social, Hubspot or many others, you likely started seeing notifications in mid-June that you would no longer be able to use those tools to post content to LinkedIn’s Groups after June 30th. On that day, LinkedIn sunsetted it’s Groups API, and along with it, the [...]

Facebook Reveals ‘Messenger Day’ Usage Data as Messenger Climbs to 1.3b MAU

by Guuest Authoron September 19, 2017
Last week, Facebook finally revealed a user count for their Snapchat-clone within Messenger, called ‘Messenger Day’. Facebook, after seeing success with Instagram Stories, launched Messenger Day to all users back in March after five months of testing among users in Poland and Australia. But like Facebook Stories, Messenger Day hasn’t seemed to catch on the [...]

5 Ways to Proactively Improve Your Online Reputation

by Guuest Authoron September 19, 2017
You may love your brand and think it’s amazing, and maybe your girlfriends, your parents, and your dog agree. But none of that matters unless your market is just the guest list for your Thanksgiving dinner. You’d hope your customers feel the same as you do about your brand, but that’s rarely the case. Your brand’s online [...]

Readers' Choice: Top 5 Articles from Last Week

by Guuest Authoron September 18, 2017
If you have an editorial inquiry, please contact us at socialmediatoday@socialmediatoday.com If you have a technical question, please contact us at support_team@socialmediatoday.com For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/NC91PfvF6P4/readers-choice-top-5-articles-last-week Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin share via Reddit Share with Stumblers Tweet about it

Data Overload: How Do You Harness It? [Podcast]

by Guuest Authoron September 18, 2017
If you have an editorial inquiry, please contact us at socialmediatoday@socialmediatoday.com If you have a technical question, please contact us at support_team@socialmediatoday.com For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/pm043TyvSKY/data-overload-how-do-you-harness-it-podcast Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin share via Reddit Share with Stumblers Tweet about it

6 Creative Ways to Use Infographics for Marketing

by Guuest Authoron September 17, 2017
If you still haven’t caught on to the visual content marketing hype, then now is the perfect time for you to do so. With infographics, even small brands on a shoestring budget have a chance of winning their target audience’s attention. Firstly, you’ll need a clever idea, an image editing tool, and content distribution channels [...]

Facebook Removes Major Targeting Options to Fight Discriminatory Advertising

by Guuest Authoron September 16, 2017
Last week, Facebook announced the ability for advertisers to target their campaigns based on a user’s employer and education will be removed from the advertising platform. The decision comes after ProPublica, an investigative reporting publication, found that advertisers could target discriminatory groups such as “Jew Haters” and “NaziParty” in their ad campaigns. To address this, [...]

127 Video Marketing Stats You Didn't Know [Infographic]

by Guuest Authoron September 16, 2017
If you have an editorial inquiry, please contact us at socialmediatoday@socialmediatoday.com If you have a technical question, please contact us at support_team@socialmediatoday.com For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/phjug52JacQ/127-video-marketing-stats-you-didnt-know-infographic Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin share via Reddit Share with Stumblers Tweet about it

Snapchat Brings Bitmojis to Life with New AR Update

by Guuest Authoron September 15, 2017
If you have an editorial inquiry, please contact us at socialmediatoday@socialmediatoday.com If you have a technical question, please contact us at support_team@socialmediatoday.com For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/-yEJld9dJfM/snapchat-bring-bitmojis-life-new-ar-update Bookmark on Delicious Digg this post Recommend on Facebook Share on Linkedin share via Reddit Share with Stumblers Tweet about it