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LATEST ARTICLES
 

SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes

by Guuest Authoron June 26, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan: My new role as advisor for Third Door MediaJun 26, 2017 by Danny Sullivan Search Engine Land continues on strong, with an outstanding team in place. Bing Ads Editor [...]

Google’s Uptime, an App for Watching YouTube with Friends, Now Available to Everyone by @MattGSouthern

by Guuest Authoron June 26, 2017
Google’s Uptime, an experimental app that enables people to watch YouTube videos with friends, is now available to everyone who has access to the US iOS App Store. Uptime initially launched earlier this year and was created by Google’s internal incubator, Area 120. Google’s Area 120 program encourages Google employees to spend 20% of their [...]

Paint by Numbers: Using Data to Produce Great Content

by Guuest Authoron June 26, 2017
It’s not every day that I write about content. To be honest, it’s probably a once-a-year kind of thing. I will readily admit that I’m a “links are king” kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to [...]

10 Things Your Content Must Do to Succeed by @LEHoneycutt

by Guuest Authoron June 25, 2017
Not all content is created equally. You can’t just start writing and see what happens if you want to create successful content. To make the most of the time and money you invest in creating resources to attract your customers, make sure each piece of content you create hits the mark on these 10 points. 1. Speak [...]

SearchCap: Google Posts live, Google purges medical records & search pics

by Guuest Authoron June 23, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts now live for all Google My Business usersJun 22, 2017 by Barry Schwartz After much anticipation, Google Posts is finally available to all small businesses. The content will appear [...]

Google now removing medical records from its search results

by Guuest Authoron June 23, 2017
Google is now purging private medical information from their search results. Bloomberg reported the change in Google’s removal policies, which adds a single line that reads: Confidential, personal medical records of private people Google did not give much information to Bloomberg about the change, only telling Bloomberg that they have “confirmed the changes do not [...]

SMX Advanced session: Mobile-First For The Advanced SEO

by Guuest Authoron June 23, 2017
SMX Advanced was amazing this year, and when they asked me to write up a session, I immediately asked to cover the mobile-first session. Sure, we’ve been talking about being “mobile-first” for years, but with Google’s impending Mobile-First Index (yes, I capitalized that on purpose), I knew this session would be full of awesome info. [...]

Search in Pics: Google bathtub table, Bing lunchbox & YouTube stairs

by Guuest Authoron June 23, 2017
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google bathtub table: Source: Instagram YouTube stair case with a strong message: Source: Instagram Google padded [...]

7 Essentials to Make Perfect SEO Reports for Your Clients by @AdamHeitzman

by Guuest Authoron June 23, 2017
Adam Heitzman ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Creating SEO reports for clients can be a daunting task. Every client or business has different goals. In many cases, your reports must be both elementary ...

Google is Compressing Its Display Ads So Pages Load Faster by @MattGSouthern

by Guuest Authoron June 23, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Google has started compressing its display ads by up to 40% in an effort to improve page load times and increase battery life efficiency. This is accomplis...