Keyword infringement: Edible Arrangements files $209M trademark suit against Google

by Guuest Authoron February 19, 2018
Google is being sued in federal district court in Connecticut by the company behind Edible Arrangements for trademark infringement and unfair competition. The central claim is that when users search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers. The company is seeking more than $200 million in [...]

Snapchat Gives Creators Access to Audience Analytics by @MattGSouthern

by Guuest Authoron February 19, 2018
Select creators on Snapchat are getting access to analytics data about their audience. This includes insights such as story views, engagement, and demographics. Only those who are part of Snapchat’s Official Stories program are getting access to this data. Being in the program is like having a verified profile on Instagram, and is limited to [...]

The Biggest Mistake Digital Marketers Ever Made: Claiming to Measure Everything

by Guuest Authoron February 19, 2018
Digital marketing is measurable. It’s probably the single most common claim everyone hears about digital, and I can’t count the number of times I’ve seen conference speakers talk about it (heck, I’ve even done it myself). I mean, look at those offline dinosaurs, the argument goes. They all know that half their spend is wasted [...]

Why Content Is Important for SEO by @JuliaEMcCoy

by Guuest Authoron February 18, 2018
Julia McCoy ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored C...

NY federal court decision threatens embedding and linking across the web

by Guuest Authoron February 16, 2018
In ruling on a motion for summary judgment in federal court in New York, Judge Katherine Forrest found that embedding a tweet containing a copyrighted photo (of Tom Brady) could create liability for copyright infringement. The case, Goldman vs. Breitbart, is still in process and cannot be appealed until final, but the judge’s ruling has potentially [...]

Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein

by Guuest Authoron February 16, 2018
In this week’s edition of our Search Engine Land Award winners spotlight series, we are featuring the agencies who won the 2017 awards for Best B2B Search Marketing Initiative for SEO, Best Retail Search Marketing Initiative for SEO and Best Enterprise SEM Initiative. We also are interviewing Todd Silverstein, who won the award for Best [...]

SearchCap: Google AMP ads, political ad laws & keyword cannibalization

by Guuest Authoron February 16, 2018
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Invest in a killer PPC campaign by using these smart budget strategiesFeb 16, 2018 by Jeff Baum Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to [...]

Invest in a killer PPC campaign by using these smart budget strategies

by Guuest Authoron February 16, 2018
Budgeting is one of the most important components of pay-per-click (PPC) account management. They are a direct reflection of a campaign’s priorities and are the bridge that ties strategy and tactical execution together. Without well-thought-out budgets, a PPC program can never reach its full potential. This article discusses how to think through the budgeting process [...]

What people get wrong about keyword cannibalization

by Guuest Authoron February 16, 2018
I loathe the term “keyword cannibalization.” The term reminds me of the arguments around one keyword per page. News flash — Pages rank for multiple keywords. According to a study by Ahrefs last year, the average page ranking number one also ranked for about 1,000 other relevant keywords. If your content is relevant enough, you [...]

Winter Olympics Google doodle for day 8 of the games marks the Lunar New Year

by Guuest Authoron February 16, 2018
In its ongoing Winter Olympics doodle series, Google has designed a Lunar New Year-inspired animated image to mark day eight of the competitions. Leading to a search for “Winter Olympics,” the doodle includes the usual cast of competing animals — this time putting them on a ski lift at night to watch the Lunar New [...]