SEO
-
LATEST ARTICLES
 

9 Quick Restaurant SEO Tips to Boost Your Google Search Visibility by @coreydmorris

by Guuest Authoron August 22, 2017
Corey Morris ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Regardless of how your restaurant website has performed in Google to date, there are always opportunities to improve your search engine optimization (SEO) a...

Google Has Plans to Boost Subscriptions for News Publishers by @MattGSouthern

by Guuest Authoron August 21, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Google has a three-tier plan to boost paid subscriptions for news publishers, Bloomberg reports. Google will revamp an existing feature called “first click...

Data: Consumers grow more demanding, impatient as brands fall behind

by Guuest Authoron August 21, 2017
There’s considerable evidence that consumers are growing more impatient and less tolerant of poor or frustrating online experiences. There’s also increasing evidence that most brands aren’t keeping up with customers, creating significant risk and lost opportunities. This gap is reflected in all the CX (consumer experience) research and reports coming out. There’s also a strong [...]

SearchCap: Google news changes, video previews in search & Search Console data issue

by Guuest Authoron August 21, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google auto-playing video previews in search results carousel on AndroidAug 21, 2017 by Barry Schwartz Google is now showing six-second video previews in the search results delivered on Android devices. Wonky [...]

Google AMP Reviewed: How Has It Changed SEO? by @krisjonescom

by Guuest Authoron August 21, 2017
Kristopher Jones ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); In an attempt to combat Facebook’s content monopoly, the Accelerated Mobile Pages (AMP) project was launched in February 2016 to much skepticism. With l...

Google making renewed effort to help news publishers drive more subscriptions

by Guuest Authoron August 18, 2017
Google has always been treated by the news industry as a kind of frenemy. Many news organizations have a tortured history with Google, including some who’ve successfully lobbied against Google in Europe. Yet for roughly a decade Google has been trying to help publishers make more money while continuing to try and serve users and [...]

SearchCap: Google chrome warnings, Facebook marketplace & SEO data

by Guuest Authoron August 18, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google emails warnings to webmasters that Chrome will mark http pages with forms as ‘not secure’Aug 18, 2017 by Barry Schwartz Have forms, login fields and other input sections on your [...]

Facebook expands Marketplace categories and content in new push for growth

by Guuest Authoron August 18, 2017
Facebook launched its classifieds site Marketplace in October of last year. Now the company is rolling it out to more countries and adding new categories and content from (local) business owners. Considered by some as a “Craigslist clone” or potentially a “Craigslist killer,” the social site originally positioned Marketplace as a peer-to-peer selling platform, responding to the [...]

Bridging data and action: How to create killer reports

by Guuest Authoron August 18, 2017
Ask any digital marketer about the prerequisites for a successful campaign, and undoubtedly many of the answers will revolve around obtaining or making use of data points. Simply put, marketers — especially digital marketers — love data. But despite the love for pulling data, reviewing stats and identifying trends and outliers, it is no secret that [...]

What teen fiction can teach you about writing ad copy

by Guuest Authoron August 18, 2017
What exactly do novels for angsty tweens and teens have to do with AdWords? For one thing, young adult novels understand the behavioral patterns, struggles and idiosyncrasies of their audience. So do good search engine marketers (SEMs). That isn’t the only thing young adult (YA) fiction and pay-per-click ads have in common, though. When it comes [...]