SEO
-
LATEST ARTICLES
 

A brief history of Google’s most important local search updates

by Guuest Authoron October 20, 2017
Deciphering the Google algorithm can sometimes feel like an exercise in futility. The search engine giant has made many changes over the years, keeping digital marketers on their toes and continually moving the goalposts on SEO best practices. Google’s continuous updating can hit local businesses as hard as anyone. Every tweak and modification to its [...]

7 Useful Image Optimization Tips For Your E-commerce Store by @DholakiyaPratik

by Guuest Authoron October 20, 2017
Pratik Dholakiya ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponso...

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

by Guuest Authoron October 19, 2017
In the highly competitive footwear vertical, no season matters more than late summer, when shoppers spend $27 billion on supplies and clothing for the coming school year. According to the Deloitte back-to-school survey for 2017, some 55 percent of that spend, about $15 billion, is devoted to clothing and accessories. Late summer may be only [...]

The Top Reasons Why SEO Professionals Attend a Conference [POLL] by @A_Ninofranco

by Guuest Authoron October 19, 2017
Going to SEO conferences is a great way to learn about the latest strategies, emerging trends, and new tools in the industry. You also get to network with fellow professionals within the field and meet prospective clients. Search marketers have different reasons why they opt to join SEO conferences. We wanted to find out why SEO [...]

S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars

by Guuest Authoron October 19, 2017
Today’s Google doodle spotlights the Indian-American astrophysicist and Nobel Prize winner Subrahmanyan Chandrasekhar on what would have been his 107th birthday. As a result of his work studying the evolution of stars, Chandrasekhar found The Chandrasekhar Limit, the theory that a star’s mass will determine whether a star becomes a white dwarf, a black hole [...]

In Memoriam: Link Building Pioneer Eric Ward Has Died by @MrDannyGoodwin

by Guuest Authoron October 19, 2017
The search industry has lost a legend. Eric Ward, who many knew as the link building pioneer “Link Moses” and taught so much to so many, died Monday, October 16. He was 58 years old. Ward was, in my mind (and the minds of many in this industry) synonymous with link building. For many, he [...]

Search community mourns loss of veteran link builder Eric Ward

by Guuest Authoron October 19, 2017
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine [...]

Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert by @MattGSouthern

by Guuest Authoron October 18, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored...

New Google Maps Feature Upsets Users, Gets Removed Within 24 Hours by @MattGSouthern

by Guuest Authoron October 18, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored...

How blockchain will impact search marketing

by Guuest Authoron October 18, 2017
If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt many industries as it allows users to conduct transactions without a middleman in a secure and transparent format. Some of the industries that can [...]