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Is Google testing its own jobs search engine?

by Guuest Authoron April 28, 2017
Google seems to be testing a new search feature. This one is designed to help searchers find new job openings. John Doherty spotted this test for queries on Google that include [jobs online], [data entry jobs online], [newbury street jobs] and so on. Google shows job listings and takes you into what appears to be [...]

Paid Search: A Focus on Profitability With Maddie Cary [PODCAST] by @brentcsutoras

by Guuest Authoron April 28, 2017
Brent Csutoras ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); Podcast: Download Subscribe: iTunes | Android | RSS Are your paid search efforts going nowhere? Read on to find out how to get bigger and better payoffs from ...

SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement

by Guuest Authoron April 27, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Report: Google Assistant bests rivals for questions answered and overall accuracyApr 27, 2017 by Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. What your paid search KPI [...]

Facebook Tests Showing More Related Articles by @MrDannyGoodwin

by Guuest Authoron April 27, 2017
Danny Goodwin ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); Facebook is running a test to its related articles feature that could help users discover more stories about trending topics, the social network has announced....

Report: Google Assistant bests rivals for questions answered and overall accuracy

by Guuest Authoron April 27, 2017
Alexander Supertramp / Shutterstock.com In January, Stone Temple Consulting released a virtual assistant consumer survey showing the majority of respondents wanted the assistants to provide “answers” rather than conventional search results. Today, the firm published a follow-up study that measured the relative accuracy of the four major assistants. It compared results of “5,000 different questions [...]

More Than Just SEO: Running Content Departments Like Newsrooms by @sejournal

by Guuest Authoron April 27, 2017
This post was sponsored by Aimclear. Brands repeatedly invest in content creation for the sole purpose of SEO. This sometimes-myopic approach fails to generate journalistic content that can supercharge a company’s customer retention, reputation management, PR, and brand tone. Sure, great content can drive great SEO, but it can do so much more in support of [...]

SearchCap: Google Home recipes, app indexing & Doodles

by Guuest Authoron April 26, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Simple tips to get your app indexed, ranked installedApr 26, 2017 by John E Lincoln Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping [...]

Simple tips to get your app indexed, ranked & installed

by Guuest Authoron April 26, 2017
Do you have an app that you’d like to rank in mobile search engine results? If so, you’re going to need to make room in your SEO strategy for app optimization. For apps, there are distinct ranking factors. Although they are similar to ranking factors for a standard web page, there are differences that you need to [...]

Google Adjusts Ranking Signals to Demote Fake News by @MattGSouthern

by Guuest Authoron April 26, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); Google is making serious efforts to filter fake news, which the company says is the “most high profile” issue when it comes to people trying to game the search...

The Ultimate Guide to Stress-Free HTTPS Migration by @ab80

by Guuest Authoron April 26, 2017
Aleh Barysevich ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); Moving toward a more secure web is a well-known Google initiative. Every now and then, Google finds a new way to encourage website owners to go secure by: De...