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Archive for the ‘PPC’ Category

TweetFew days before I took the Google Advertising Fundamentals Exam and passed with 91% pass mark.  For Google Adwords Fundamental exam you must score at least 85% marks.  Number of question will be 113 and the duration of test is 3 hours.  Time is not a problem, you have to carefully read  [ Read More ]

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TweetThese  insights were taken from a research conducted by National College of Ireland on behalf of Mulley Communications , how the FB users behavior when they were engaged with advertising and media . 40 users between the ages of 17 and 25 years old. Heat Map Analysis and Findings Bookmark on Delicious  [ Read More ]

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How Google Works & Search Ads Work – Videos

TweetIf you are unfamiliar with how Google Works nad its advertising platform here is well explained videos by Google Officials. However  recently Google have updated their algorithm ,that is how they are indexing websites. Before understanding new changes you take a look at these videos which explain  the basic very well. How Google Search  [ Read More ]

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How set Google TV advertisement Campaigns

TweetGoogle recently launched its new advertising platform ” Google TV ads ”  with its partner Spotmixer who is specialize in Online Video Ads, TV Ads and Video Marketing. Still the most of the advertisers are testing on Google Tv ads , and most of them getting better results from that.  [ Read More ]

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Optimize ROI for your PPC campaigns on Google

TweetSometimes, people argue, whether we spend so much money on PPC 9 pay per click advertising on Google. by experience we know all visitors/clicks are not converting to effective sales. only 2-3% converted and others just visit the site and abandon. But we cant not ignore search marketing yet. I  [ Read More ]

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5 Tips to Manage Global PPC Campaigns Effectively

Tweet If you are thinking of expanding your markets internationally  paid search (Pay Per Click ) offers the unprecedented ability to break into new markets with low upfront costs in very short period of time. However, you need to be careful in managing your regional PPC campaigns and customizing it to a targeted country.  [ Read More ]

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Hotel Prices in Google Maps

TweetGoogle is testing a new feature within Google Maps: displaying specific hotel prices as announced by Google. The feature has been turned on for “a small portion of users. And still restrict to few geographical locations. If you search New York hotels using Google maps you will get a results like this with this  [ Read More ]

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