eMarketing Wall

When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if your brand is the top  [ Read More ]

Few days before I took the Google Advertising Fundamentals Exam and passed with 91% pass mark.  For Google Adwords Fundamental exam you must score at least 85% marks.  Number of question will be 113 and the duration of test is 3 hours.  Time is not a problem, you have to carefully read  [ Read More ]

These  insights were taken from a research conducted by National College of Ireland on behalf of Mulley Communications , how the FB users behavior when they were engaged with advertising and media . 40 users between the ages of 17 and 25 years old. Heat Map Analysis and Findings Bookmark on Delicious  [ Read More ]

If you are unfamiliar with how Google Works nad its advertising platform here is well explained videos by Google Officials. However  recently Google have updated their algorithm ,that is how they are indexing websites. Before understanding new changes you take a look at these videos which explain  the basic very well. How Google Search  [ Read More ]

Google recently launched its new advertising platform ” Google TV ads ”  with its partner Spotmixer who is specialize in Online Video Ads, TV Ads and Video Marketing. Still the most of the advertisers are testing on Google Tv ads , and most of them getting better results from that.  [ Read More ]

Sometimes, people argue, whether we spend so much money on PPC 9 pay per click advertising on Google. by experience we know all visitors/clicks are not converting to effective sales. only 2-3% converted and others just visit the site and abandon. But we cant not ignore search marketing yet. I  [ Read More ]

If you are thinking of expanding your markets internationally  paid search (Pay Per Click ) offers the unprecedented ability to break into new markets with low upfront costs in very short period of time. However, you need to be careful in managing your regional PPC campaigns and customizing it to a targeted country. Before  [ Read More ]

Google is testing a new feature within Google Maps: displaying specific hotel prices as announced by Google. The feature has been turned on for “a small portion of users. And still restrict to few geographical locations. If you search New York hotels using Google maps you will get a results like this with this  [ Read More ]