links and rankings

How to Check Which Links Can Harm Your Site’s Rankings

by Guuest Authoron April 18, 2012
Matt Cutts’ statement in March 2012 that Google would be rolling out an update against “overoptimised” websites, caused great turmoil within the SEO community. A few days later thousands of blogs were removed from Google’s index and Matt tweeted confirming that Google had started taking action against blog networks. Even though thousands of low-quality blogs [...]

Updated – Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks

by Guuest Authoron April 17, 2012
When marketers have scrutinized Google’s research on how organic and paid search results work together — the search giant concluded that nixing the paid ads would result in a 89% drop in clicks — it’s been clear there’s more to the story. What happens if your brand is the top organic result for the keyword? [...]


Abject Lessons Learnt from McDonald’s Social Media Disaster

by Guuest Authoron January 27, 2012
When you are a company whose products are synonymous with fast food and poor nutrition and whose job posts have made it into the Oxford English Dictionary as a byword for “An unstimulating, low-paid job with few prospects, esp. one created by the expansion of the service sector,” you might, understandably, want to use social [...]
google rankings

Google Changes Definition Of Average Search Ranking Position

by Guuest Authoron January 27, 2012
The Google Webmaster Blog and Google Analytics Blog announced they are changing how they define the average position in the search query report in Google Webmaster Tools and search optimization report in Google Analytics. The new definition will take the average of the top ranking of your site for all searchers, as opposed to all [...]


Google Panda 3.2 Update Confirmed

by Guuest Authoron January 27, 2012
Google has confirmed reports of a Panda update with us. Thye company told us they have done a data refresh of the Google Panda algorithm about a week ago, and added that there were no additional signals or algorithm changes. This was only a data refresh. I saw reports over the past week or so [...]

TESCO – South Korea – A New Way to Online Retail Marketing

by Tharinduon July 10, 2011
Marketing is an competitive industry, online marketing is even more dynamics and changing in every second. We usually do marketing to survive in our market place , but this video will tell you , how a well analyzed market research and well aligned marketing strategy will drive you to be the market leader. Think Different , even in cyber space … [...]


Social Media Has Become the Next Ranking Factor for SEO

by Tharinduon February 23, 2011
By the last December Google has announced that there will be more advancements and changes to Google Social Search . On 17th February 2011 Google launched an upgrade to its search engine, adding social results for users signed in with their Google accounts. In addition to traditional website search results, searchers will start seeing results [...]

Will Facebook overtake Google ?

by Tharinduon September 29, 2010
This post was originally posted on While Facebook may have a fraction of the employees that Google does, the company is gaining increasing attention a potential rival to Google as it’s valuation has skyrocketed beyond $30 billion and it appears to be organizing (and making accessible via search) the semantic web. While there are [...]

WordPress 3.0 – Next Best CMS System

by Tharinduon June 1, 2010
WordPress has long been known as a dedicated blogging platform, giving users the tools they need to publish their message and interact with readers. More than a blogging platform its been gradually developing  as a next best Content Management System (CMS) with the help of  all the developers and designers who  around  WordPress. With the official release of [...]

Open Source as a Marketing Strategy

by Tharinduon May 31, 2010
Companies may  have different reasons for using , “Open Source” as their software development business model . It can be economical benefits, technological benefits , ability to customize or as a viral marketing strategy. In this post i am trying to explore what are the benefits we can get using open source as the marketing strategy for [...]