Bing Ups Its Twitter Game: Rolls Out Hashtag & Twitter Handle Search Features
Starting this week, Bing users are going to see even more Twitter content in search results.
As a result of an exclusive partnership between the two companies that started in 2009, tweets have been showing up in Bing search results for some time. With Bing’s latest round of new Twitter-related search features, users now can perform hashtag searches to find topics trending on the social media platform, as well as search for specific Twitter handles and celebrity-related tweets.
To find topics currently trending on Twitter via Bing, users can enter a hashtag symbol at the start of a search term:
Twitter handles can be found by entering the “@” symbol before typing a name. Bing will deliver a list of matching top Twitter profiles, and include relevant tweets related to the specific Twitter handle in its search results.
Celebrity searches on Bing will also now include the top content from Twitter related to the celebrity:
According to the announcement, Bing’s basing its inclusion of Twitter content on various signals, including a tweet’s quality, retweet count, how recent a tweet was posted, along with the user who posted it and whether or not they are verified.