Bing Ads To Launch Excel Add-In To Streamline Campaign Management
In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center.
Here’s what the process will look like:
Essentially users will have the option to use Bing Ads Editor or the Excel Add-In. The Add-In allows Excel users to bypass the step of having to upload or paste data from Excel to Editor and then uploading the data from Editor to the data center.
A launch date hasn’t been set, but Bing Ads is holding a webinar on the Excel Add-In on September 12.
It’s refreshing to see Bing Ads finally incorporating Excel more thoroughly into its product. In June, they released an update to the Bing Ads Intelligence Excel Add-In and rolled out the option to download reports to directly Excel rather than having to go through the hassle of converting CSV files.