Social media in a business context is often considered an exclusive marketing function. Forward-thinking marketing teams have integrated social channels and the latest technologies into their overall marketing strategies. Companies who do it exceptionally well have integrated these powerful new channels into customer service activities, as well.
But a meaningful social signal can deliver a whole lot more. Integrating social media into multiple functions of your organization can benefit operations and yield a distinct competitive advantage. Adopting social media across the organization can help businesses:
Get industry insights to make better informed business decisions
A recent infographic produced by social media monitoring platform, Rignite, follows the life of real-world social signals. Each provides valuable feedback and insights that can be taken across multiple business functions.