Author Archive

Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs

by Guuest Authoron November 21, 2017
In a move to help SMBs — as well as drive up its verified business listings — Google has launched #SmallThanks Hub, an online resource that creates customized digital marketing content and printed materials based on Google reviews. “Simply search for your business name on the site, and we’ll automatically create posters, social media posts, [...]

When SEO isn’t your SEO problem

by Guuest Authoron November 21, 2017
If you’ve been doing SEO for any length of time, you’ve undoubtedly experienced your fair share of failures. And in many cases, frustratingly, the SEO program itself was not the issue. While I’ve discussed meta topics such as management challenges, getting executive buy-in, and the need for flexibility in the past, I haven’t directly addressed the question, [...]

6 AdWords & Bing Ads Secrets Every PPC Marketer Should Know by @LisaRocksSEM

by Guuest Authoron November 21, 2017
Lisa Raehsler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored...

Google to Go After Sites That Use AMPs as Teaser Pages by @MattGSouthern

by Guuest Authoron November 21, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored...

AMP-lify Your Digital Marketing in 2018

by Guuest Authoron November 21, 2017
Should you AMP-lify your site in 2018? This is a question on the mind of many publishers. To help answer it, this post is going to dive into case studies and examples showing results different companies had with AMP. If you’re not familiar with Accelerated Mobile Pages (AMP), it’s an open-source project aimed at allowing [...]

SearchCap: Featured snippets, SEO consistency & user experience

by Guuest Authoron November 20, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why consistent marketing can pay big results for small industrial manufacturersNov 20, 2017 by Dianna Huff Sometimes the key to success in SEO and online marketing is just being consistent. In [...]

How to Evaluate Content Promotion Performance on Social Media by @alextachalova

by Guuest Authoron November 20, 2017
To promote or not to promote? That shouldn’t be a question for you. Of course, the answer is yes. But then another question arises: how can you tell if your efforts are paying off? There is a way, but it involves a thorough analysis, both of your past content promotion efficiency and your current efforts. [...]

The One Thing You Need to Do to Build a Top Content Marketing Strategy

by Guuest Authoron November 20, 2017
The volume of content that’s being created and consumed has exploded in recent years. According to IDC, 71 percent of marketers say they have to create 10 times as many assets to support their different channels. And if you think creating the content is overwhelming for marketers, just imagine the volume of content consumers have [...]

Geomodified Searches, Localized Results, and How to Track the Right Keywords and Locations for Your Business

by Guuest Authoron November 20, 2017
Welcome to the newest installment of our educational Next Level series! In our last episode, our fearless writer Jo Cameron shared how to uncover low-value content that could hurt your rankings and turn it into something valuable. Today, she’s returned to share how to do effective keyword research and targeting for local queries. Read on [...]

Pedro Infante Google doodle marks 100th birthday of iconic Mexican singer & actor

by Guuest Authoron November 18, 2017
Today’s Google doodle pays homage to the iconic Mexican singer and actor, Pedro Infante. Born in Mazatlán, Mexico, Infante began playing music as part of his father’s band when he was a teenager. “Infante experimented with the style that made him most famous,” writes Google on the Google Doodle blog, “Mixing feeling with technique, his [...]