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Google fighting local battles over global control of its index in Canada, France

by Guuest Authoron July 25, 2017
The internet, which is a global medium, presents all kinds of problems for different cultures and legal systems around the world. Google’s recent legal battles in Canada and France against “local” orders to remove content from its global index are immediate examples of this challenge. Whose rules should apply and where? Because of the fundamentally [...]

Google is Looking for Feedback on Autocomplete Suggestions by @MattGSouthern

by Guuest Authoron July 25, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); Google’s iOS app has been updated to version 31.0, and with it comes a new feature for sending feedback to the company. Specifically, Google is looking for...

10 Things You Can Easily Do Today to Speed up Your WordPress Site [Video]

by Guuest Authoron July 25, 2017
(Note: This post is a transcript of the above video) I’m hopefully going to help you to solve your WordPress site speed issues. Now, a lot of you are like me – You’re a marketer, you’re not a developer. And I keep hearing people like, “I know my site’s slow, but what am I going [...]

5 Best Digital Marketing Courses to Take Your Career to the Next Level

by Guuest Authoron July 25, 2017
Second, you nurture skills that are applicable in the real world. Simplilearn provides access to virtual simulations with their Mimic Pro environment (powered by real-world Google data) so you can step into the shoes of a real digital marketer, run marketing experiments, create virtual campaigns, conceptualize landing pages, and conceptualize other key tasks using virtual [...]

A Beginner’s Guide to Marketing Automation

by Guuest Authoron July 25, 2017
To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly, marketing automation can [...]

A Beginner’s Guide to Marketing Automation

by Guuest Authoron July 25, 2017
To say marketing automation is a complex subject is putting it mildly. On the surface it seems simple enough, but once you get just a little bit deeper into it, it’s overwhelming. Even if you work with marketing automation on a daily basis, it can be hard to describe. When used correctly, marketing automation can [...]

Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income

by Guuest Authoron July 24, 2017
Google parent Alphabet announced second-quarter results. Both revenues and earnings per share beat Wall Street consensus estimates. However, the recent EU antitrust fine of $2.7 billion took a toll on net income and earnings. The company reported just over $26 billion in total revenues (up 21 percent), with Google contributing all but $248 million of that [...]

Google confirms testing auto-play videos in the search results

by Guuest Authoron July 24, 2017
Google has confirmed with Search Engine Land that they are running a small experiment where they auto-play videos in the search results page. Jennifer Slegg spotted the test this morning after conducting some test searches using Internet Explorer. The video in the knowledge panel will auto-play if you are in this experiment. A Google spokesperson [...]

Why No Brand is Too Big for SEO by @@joshuacmccoy

by Guuest Authoron July 24, 2017
Josh McCoy ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); }); If you’ve ever helped lift a new brand off the ground and generate a large amount of organic visibility, you know that doing so is no easy feat. You need to b...

The Rise of Account Based Marketing through AI [Podcast]

by Guuest Authoron July 24, 2017
Nate Skinner, Vice President of Product Marketing at Salesforce, has been in B2B marketing for ten years with a focus on enterprise software, cloud, and mobile technology. Nate is responsible for B2B marketing for Salesforce, Pardot, and Einstein. In this episode of The Social Business Engine podcast, Nate and I are diving into Salesforce Einstein [...]