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Local search update: ‘Best’ filter invading the local pack

by Guuest Authoron April 25, 2017
Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor. Today, the search giant has begun incorporating the quality element directly into the snack pack’s interface for some local searches (Hat tip: Dave DiGregorio). Note below on the search for “best Atlanta personal [...]

The Epic Rise of SEO: How, Why & Where to Invest by @Jasmine_Sandler

by Guuest Authoron April 25, 2017
Jasmine Sandler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); Search engine optimization (SEO) has become a force to be reckoned with through mind, matter, and money. Here are my tools to conquer it. SEO Is the Core of ...

5 Reasons to Consider Twitter Video Ads (from Twitter)

by Guuest Authoron April 25, 2017
Twitter has made no secret of the fact that it’s banking its future on video. Stats show that more than 91% of internet users will be simultaneously be using the internet, in some form, as they watch TV by next year, and Twitter’s looking to tap into the second-screening trend by being the screen, the sole [...]

Separate marketing technology fact from fiction at MarTech Conference in 2 weeks

by Guuest Authoron April 24, 2017
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced [...]

Bing Shopping Campaigns Adds Search Term Reports at Product Level by @MattGSouthern

by Guuest Authoron April 24, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); Bing Ads is rolling out a number of new features to Bing Shopping Campaigns designed to enhance feed management and optimization. In addition to product-level ...

Half of Google’s First Page Results are HTTPS, According to Moz by @MattGSouthern

by Guuest Authoron April 24, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); } }); Moz reports the number of HTTPS results on Google’s first page has risen from 30% to 50% over a period of 9 months. Due to the fact this has been a gradual inc...

4 ways brands are losing store traffic — and how to use location marketing strategies to reverse course

by Guuest Authoron April 24, 2017
Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: 85 percent to 95 percent of consumer engagement with brands happens through location-based assets. Use of location in advertising provided up to a 27 percent [...]

10 Visual Marketing Statistics for 2017 [Infographic]

by Guuest Authoron April 24, 2017
If you have an editorial inquiry, please contact us at socialmediatoday@socialmediatoday.com If you have a technical question, please contact us at support_team@socialmediatoday.com For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/OEGoskCxwKg/10-visual-marketing-statistics-2017-infographic

IU Health’s Digital Transformation Into an Online Health News Hub [Podcast]

by Guuest Authoron April 24, 2017
If you have an editorial inquiry, please contact us at socialmediatoday@socialmediatoday.com If you have a technical question, please contact us at support_team@socialmediatoday.com For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/BMzkWjya7iM/iu-healths-digital-transformation-online-health-news-hub-podcast

How Facebook’s News Feed Algorithm Works (and What’s Coming Next)

by Guuest Authoron April 23, 2017
Facebook held their annual F8 Developer conference earlier this week, where they announced a heap of new products and tools, many of which hold truly mind-boggling potential. But with so many F8 sessions (there were more than 60 separate talks on the schedule), it was hard to keep track of everything, and to get enough [...]