Author Archive

SearchCap: Bing Ads Editor update, Bing Ads voice metrics & Danny Sullivan changes

by Guuest Authoron June 26, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Danny Sullivan: My new role as advisor for Third Door MediaJun 26, 2017 by Danny Sullivan Search Engine Land continues on strong, with an outstanding team in place. Bing Ads Editor [...]

Google’s Uptime, an App for Watching YouTube with Friends, Now Available to Everyone by @MattGSouthern

by Guuest Authoron June 26, 2017
Google’s Uptime, an experimental app that enables people to watch YouTube videos with friends, is now available to everyone who has access to the US iOS App Store. Uptime initially launched earlier this year and was created by Google’s internal incubator, Area 120. Google’s Area 120 program encourages Google employees to spend 20% of their [...]

4 Fundamental Tips to Help Maximize Your Social Media Marketing Process

by Guuest Authoron June 26, 2017
There’s no ignoring social media in 2017 – it’s how we find, research and interact with businesses. And, social media isn’t going anywhere. If anything, its usage is only growing. I’m sure you know you need a social media strategy, but where are you supposed to get started? Well, this blog post has you covered – [...]

Paint by Numbers: Using Data to Produce Great Content

by Guuest Authoron June 26, 2017
It’s not every day that I write about content. To be honest, it’s probably a once-a-year kind of thing. I will readily admit that I’m a “links are king” kind of SEO, and have been since starting in this industry more than a decade ago. However, I do look over the fence from time to [...]

10 Things Your Content Must Do to Succeed by @LEHoneycutt

by Guuest Authoron June 25, 2017
Not all content is created equally. You can’t just start writing and see what happens if you want to create successful content. To make the most of the time and money you invest in creating resources to attract your customers, make sure each piece of content you create hits the mark on these 10 points. 1. Speak [...]

Facebook Releases New Report on Key Media Consumption Trends [Infographic]

by Guuest Authoron June 25, 2017
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Why is Word of Mouth Marketing so Important?

by Guuest Authoron June 25, 2017
Can you think of the last time you saw something and you just had to tell your friends about it? Do you remember having a great experience at a restaurant and later on tweeting about it?  This is, essentially, word of mouth marketing (WOMM). It’s an organic way of spreading information which utilizes components of viral marketing, though [...]

YouTube Reports Updated User Count, 'VR 180' and Vertical Video Support

by Guuest Authoron June 24, 2017
YouTube has made a range of announcements as part of the platform’s presentation at VidCon, the online video creator conference held this week in California. First off, YouTube has provided an official number of monthly active users, something the platform has long avoided providing specifics on. As per YouTube’s CEO Susan Wojcicki, who delivered the opening [...]

Instagram's Developing a New Lists Feature for Private Sharing

by Guuest Authoron June 24, 2017
Instagram is working on a new tool which would enable users to share posts and Stories with selected groups of friends only, creating a level of exclusivity and intimacy via their personal lists within the app. Called simply ‘Favorites’ the new tool aims to cater to user behaviors – most notably, the development of secondary ‘finsta’ accounts [...]

SearchCap: Google Posts live, Google purges medical records & search pics

by Guuest Authoron June 23, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts now live for all Google My Business usersJun 22, 2017 by Barry Schwartz After much anticipation, Google Posts is finally available to all small businesses. The content will appear [...]