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Snapchat Now Supports Animated GIFs from GIPHY by @MattGSouthern

by Guuest Authoron February 21, 2018
Snapchat has been updated with support for a new library of animated GIFs from new partner GIPHY. GIFs can be added to snaps in the form of stickers. Users can either choose from a selection of recommended animations, or search for their own by keyword. Animated stickers can be used with any combination of other [...]

How to Deal with Fake Negative Reviews on Google

by Guuest Authoron February 21, 2018
Fake reviews are a growing problem for those of us that own small businesses. In the online world, it’s extremely easy to create a new account and leave either a positive or negative review for any business — regardless of whether you’ve ever tried to hire them. Google has tons of policies for users that [...]

SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting

by Guuest Authoron February 20, 2018
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google drops support for meta news keywords tagFeb 20, 2018 by Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said it stopped supporting it [...]

Bing Ads Editor Updated With Labels for Dynamic Search Ads by @MattGSouthern

by Guuest Authoron February 20, 2018
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored...

How to sync your keywords and ad labels with an AdWords Script

by Guuest Authoron February 20, 2018
The label functionality in AdWords can sometimes be a bit bewildering, and manually having to label a lot of ads or keywords is a task we wouldn’t wish on anyone. We’ve all been there: You make a bid adjustment, label some keywords in an ad group to reflect this change, and then when looking at [...]

SEO for All Things Crypto by @SERanking

by Guuest Authoron February 20, 2018
This is a sponsored post written by SE Ranking. The opinions expressed in this article are the sponsor’s own. SEO for companies that launch an ICO, run crypto investment funds, or engage in any other business activities related to digital currency and all things crypto is a little different from the traditional approach. Many of those sites [...]

The Google Ranking Factor You Can Influence in an Afternoon [Case Study]

by Guuest Authoron February 20, 2018
What does Google consider “quality content”? And how do you capitalize on a seemingly subjective characteristic to improve your standing in search? We’ve been trying to figure this out since the Hummingbird algorithm was dropped in our laps in 2013, prioritizing “context” over “keyword usage/frequency.” This meant that Google’s algorithm intended to understand the meaning [...]

SearchCap: Linking law, Google crawl change & map directories

by Guuest Authoron February 19, 2018
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Keyword infringement: Edible Arrangements files $209M trademark suit against GoogleFeb 19, 2018 by Greg Sterling While use of trademarked keywords has been allowed by courts, this case may be more complicated [...]

Keyword infringement: Edible Arrangements files $209M trademark suit against Google

by Guuest Authoron February 19, 2018
Google is being sued in federal district court in Connecticut by the company behind Edible Arrangements for trademark infringement and unfair competition. The central claim is that when users search for “Edible Arrangements” (or versions of that name), they’re seeing product ads for competitors, such as 1-800-Flowers. The company is seeking more than $200 million in [...]

Snapchat Gives Creators Access to Audience Analytics by @MattGSouthern

by Guuest Authoron February 19, 2018
Select creators on Snapchat are getting access to analytics data about their audience. This includes insights such as story views, engagement, and demographics. Only those who are part of Snapchat’s Official Stories program are getting access to this data. Being in the program is like having a verified profile on Instagram, and is limited to [...]