As News Publications Experiment With Sponsored Content, Google Says Keep It Out Of Google News
News publications having “sponsored content “deals are on the rise, and Google’s apparently concerned enough that it’s issued a warning today that publishers should keep such content out of Google News.
In a post today on the Google News blog, the company writes:
If a site mixes news content with affiliate, promotional, advertorial, or marketing materials (for your company or another party), we strongly recommend that you separate non-news content on a different host or directory, block it from being crawled with robots.txt, or create a Google News Sitemap for your news articles only.
Otherwise, if we learn of promotional content mixed with news content, we may exclude your entire publication from Google News.
Why such a warning now? Consider this:
See that article about how wireless is changing health care, from the Washington Post? It is from the Post. But it wasn’t written by the Post. It was written by the CTIA, a wireless trade group:
CTIA paid to have its content placed within the Washington Post as part of the Post’s new Brand Connect service, launched earlier this month. It goes from CTIA, into the Post and into Google News, as if it’s from the Washington Post. And, Google clearly doesn’t like that.
So take heed, publishers, as more of you consider sponsored content. Keep it out of Google News, or Google News may kick you out of the service.