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72 Percent of PPC Marketers Plan To Spend Even More In 2014 [PPCHero Study]

by on August 15, 2013
 

State-of-Paid-Search-Feature-ImageHanapin Marketing has released its 2013 State of Paid Search report, revealing how PPC marketers are feeling about paid search marketing and where they plan to spend their money in 2014.

A large majority, 83 percent of respondents, said they are feeling positive about the state of paid search. However, in a year in which enhanced campaigns loomed, just 65 percent said they feel optimistic compared to 2012.



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Still, there is no sign of shrinking budgets. Seventy percent increased PPC spend this year and nearly three quarters (72 percent) of respondents plan to increase PPC spend in 2014.

Here’s a rundown where respondents are planning to increase PPC spend next year. Almost three-quarters plan to increase AdWords spend, while Bing edges out display and Facebook for planned budget increases.

State-of-Paid-Search-by-channel

A full 85 percent of PPC marketers said they plan to focus more on conversion rate optimization in 2014, more than any other area of focus including entering new ad networks, automation software or tag management.

You can download the full report here.

Related Topics: Channel: SEM | Google: AdWords | Microsoft: Bing Ads | SEM Industry: Stats | Stats: Spend Projections


About The Author: writes about paid online marketing topics including paid search, paid social, display and retargeting. Beyond Search Engine Land, Ginny provides search marketing and demand generation advice for ecommerce companies. She can be found on Twitter as @ginnymarvin.

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Article source: http://feeds.searchengineland.com/~r/searchengineland/~3/g3F5WSDm7c4/72-percent-of-ppc-marketers-plan-to-spend-even-more-in-2014-ppchero-study-169849

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