LinkedIn Company Updates are a powerful way to reach and engage professionals with relevant content across multiple devices. But are your updates optimized? There are specific tactics that marketers should keep in mind when creating and posting their company page updates that can dramatically increase engagement and overall reach.
The infographic below is a simple checklist for marketers to follow so they can be sure their company page updates are optimized for follower engagement. These universal best practices can be applied to many types of updates including news about your company, best practices, and thought leadership.
With the launch of Sponsored Updates, marketers can expand the reach of their content beyond company followers and target specific professionals where they are spending the most time, in the LinkedIn feed. It’s the core content marketing offering on the world’s biggest professional network and it’s available now.
Take a look at the 15 essential tips below and give your updates the absolute best chance for high quality engagement.