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Microsoft adds Reddit data to Bing search results, Power BI analytics tool

by Guuest Authoron December 13, 2017
Microsoft is bringing the self-proclaimed “front page of the internet” to the pages of its search results. Microsoft has struck a deal with Reddit to pipe data from the social network into Bing’s search results, as well as Power BI’s analytics dashboard, the companies announced on Wednesday. Now, when people search on Bing, posts published [...]

Google’s Year in Search: Top Queries in 2017 by @MattGSouthern

by Guuest Authoron December 13, 2017
Google has released its annual Year in Search report, detailing the top queries of the year across 15 different categories. In 2017 there was a notable increase in the amount of “how…?” searches. Some of the most popular “how” searches, such as those featured in the video below, were searched 10 times more this year [...]

The vicious cycle of ROAS targets is killing your business

by Guuest Authoron December 13, 2017
Your marketing team is hard at work tweaking ads and landing pages to drive efficiency and hit the targets set for them by the C-suite. And those targets are more than likely ROAS-related. But, for two reasons, these ROAS targets are actually causing a lot of damage: ROAS usually doesn’t take incrementality into account, which [...]

Google Revamps its SEO Starter Guide: Here’s What’s New by @MattGSouthern

by Guuest Authoron December 13, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored...

Moz the Monster: Anatomy of An (Averted) Brand Crisis

by Guuest Authoron December 13, 2017
On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster“. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-end retail chain that’s gained a reputation for a decade of amazing Christmas [...]

SearchCap: Google’s SEO guide, Microsoft outings app & data SEO

by Guuest Authoron December 12, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google revamps its SEO Starter GuideDec 12, 2017 by Barry Schwartz This is the first update of the SEO starter guide in several years. A balanced approach to data-driven SEODec 12, [...]

Google revamps its SEO Starter Guide

by Guuest Authoron December 12, 2017
Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide. The last time Google updated this guide was several years ago. The new guide merges the Webmaster Academy and the old SEO Starter Guide [...]

Google revamps its SEO Starter Guide

by Guuest Authoron December 12, 2017
Google announced that it has retired the old PDF version of the SEO Starter Guide originally released in 2008, over nine years ago, with a new web-based version of the guide. The last time Google updated this guide was several years ago. The new guide merges the Webmaster Academy and the old SEO Starter Guide [...]

How to Spy on Your Customers to Get Blog Ideas by @KatyKatzTX

by Guuest Authoron December 12, 2017
The number one challenge that marketers had in 2017 was generating enough traffic and leads. This probably won’t come as a surprise to anyone who has ever worked on the agency side, or for a boss that gave them goals, or as a business owner who wants to buy their lunch … as a matter [...]

How to Spy on Your Customers to Get Blog Ideas by @KatyKatzTX

by Guuest Authoron December 12, 2017
The number one challenge that marketers had in 2017 was generating enough traffic and leads. This probably won’t come as a surprise to anyone who has ever worked on the agency side, or for a boss that gave them goals, or as a business owner who wants to buy their lunch … as a matter [...]
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