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In Memoriam: Link Building Pioneer Eric Ward Has Died by @MrDannyGoodwin

by Guuest Authoron October 19, 2017
The search industry has lost a legend. Eric Ward, who many knew as the link building pioneer “Link Moses” and taught so much to so many, died Monday, October 16. He was 58 years old. Ward was, in my mind (and the minds of many in this industry) synonymous with link building. For many, he [...]

Search community mourns loss of veteran link builder Eric Ward

by Guuest Authoron October 19, 2017
Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw on the topic – at a Search Engine [...]

New Google Maps Feature Upsets Users, Gets Removed Within 24 Hours by @MattGSouthern

by Guuest Authoron October 18, 2017
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored...

How blockchain will impact search marketing

by Guuest Authoron October 18, 2017
If you’ve heard of Bitcoin then you most likely have heard of blockchain, the technology that enables Bitcoin and other cryptocurrencies to exist and function. The technology is forecast to disrupt many industries as it allows users to conduct transactions without a middleman in a secure and transparent format. Some of the industries that can [...]

Unlocking Hidden Gems Within Schema.org

by Guuest Authoron October 18, 2017
Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s intimidating shell, I [...]

SearchCap: Bing ads account linking, scary SEO & duplicate content

by Guuest Authoron October 17, 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google AMP and call attribution — 5 things you need to knowOct 17, 2017 by Digital Marketing Depot AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web [...]

Facebook Introduces Stories for Pages, Will Anyone Care? by @MattGSouthern

by Guuest Authoron October 17, 2017
Facebook is making ‘Stories’ available to all pages in a push to increase usage of the feature. It’s no secret that Stories have been floundering on Facebook since being introduced earlier this year. Just open your Facebook app and see how many stories are available to view compared to Instagram or Snapchat. However, Facebook is [...]

Ignoring these 6 SEO strategies could come back to haunt you

by Guuest Authoron October 17, 2017
Halloween is just around the corner. Soon you’ll be seeing little ghosts, goblins, witches and Donald Trump wannabes wandering your street in search of treats. SEO is a lot like these trick-or-treaters: If you’re brave enough to go into the scary dark night and knock on strangers’ doors, you could be rewarded with goodies! The [...]

You Need This 2018 Marketing Calendar & Free Template! by @annaleacrowe

by Guuest Authoron October 17, 2017
What separates good marketers from great marketers? Planning. Now is the perfect time to begin planning for 2018. If you haven’t started yet, it isn’t too late. Make sure your planning starts with this 2018 marketing calendar and free template. As a marketer, I’m always looking for inspiration. But, out of all the awesome marketing [...]

LinkedIn is Testing Autoplaying Video Ads on Mobile by @MattGSouthern

by Guuest Authoron October 16, 2017
LinkedIn is the latest social network to begin selling autoplaying video ads. These ads will look just like other video posts, and will play without sound unless clicked on. Microsoft, parent company of LinkedIn, only began letting users upload their own videos to the professional network in August. Since then, the company reports video posts [...]
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