The Mayo Clinic is the gold standard for the use of social media by healthcare organizations. The Mayo Clinic Center for Social Media [MCCSM]–yes, they have a whole center dedicated to social media–facilitates the use of social media throughout the… Read more ›
Social media sites have to evolve, otherwise they decline in popularity like MySpace. Pinterest has not only climbed the ranks to the top 3 social media sites on the internet, but they have also evolved with the market and remained popular. Today, Pinterest… Read more ›
Most social media campaigns are doomed from the beginning. Nothing you can’t recover from. But if you start off on the wrong foot, then it’s hard to convince others (or yourself) to keep persevering in the face of lackluster results.… Read more ›
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon Google will be rolling out “flexible bid strategies” in… Read more ›
If you needed another reason to get your location extensions set up in AdWords, Google has announced its testing new ads in the new Google Maps. AdWords search ads set with location extensions can appear directly below the search box and on… Read more ›
What makes up a paid search account? Of course you have your website and your account manager platform(s), most likely AdWords and Bing Ads. You also have your campaigns, ad groups, keywords, ads. But are you forgetting your tracking, and… Read more ›
Data is everywhere, and companies are virtually climbing over each other to give it away. If you’re a data-driven content marketer, data is opportunity, but accessing that data can take some technical know-how. This is a guide to APIs, one… Read more ›
Endorsed by global leaders in PR, Corporate Affairs and Crisis Communications, The #Social Survival Manifesto is an ex-activist’s tell-all guide to what makes companies and institutions vulnerable to online reputation attacks. Presented within are five Principles of Survival and five Principles… Read more ›
Over the last few months, Pinterest has made a number of changes and upgrades – no major redesigns or ad implementations that we thought might be coming, but five that are worth noting. To the daily Pinterest user and marketer,… Read more ›
I recently had a chance to speak with a fiction writer and a memoir writer that sold the movie rights to her book. The writing advice I got from both of them was different than that I’ve received from professional… Read more ›
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