LATEST ARTICLES
 

How to Know Your Brand’s Content Personality (And Why it Matters) by @matt_secrist

by Guuest Authoron February 6, 2016
Personality. How do you define it? Look it up in the dictionary and you might see “the visible aspect of one’s character as it impresses others,” or “an embodiment of a collection of qualities”. What does a personality do? How exactly does it work? In a nutshell, it can immediately attract you to someone or [...]

Twitter Borrows From Peach with New GIF Function

by Guuest Authoron February 6, 2016
If you have an editorial inquiry, please contact us at [email protected] If you have a technical question, please contact us at [email protected] For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/VsNYs-VGbeo/twitter-borrows-peach-new-gif-function

Will Your Content Make a Difference?

by Guuest Authoron February 6, 2016
If you have an editorial inquiry, please contact us at [email protected] If you have a technical question, please contact us at [email protected] For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/j8MNJ21DEfg/will-your-content-make-difference

Gender-Busting Super Bowl 50: How Women Engage With the Advertising Event [INFOGRAPHIC]

by Guuest Authoron February 5, 2016
If you have an editorial inquiry, please contact us at [email protected] If you have a technical question, please contact us at [email protected] For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/nXOCZajcDb4/gender-busting-super-bowl-50-how-women-engage-advertising-event-infographic

SearchCap: Google Japan Penalty, AdWords App Update & Emojis In Google PLAs

by Guuest Authoron February 5, 2016
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Sorry, No Emoji Allowed In Google PLAs (Frown Face)Feb 5, 2016 by Ginny Marvin The emoji moment was short-lived, if already technically not allowed. AdWords App For Android Now Supports Universal [...]

Sorry, No Emoji Allowed In Google PLAs (Frown Face)

by Guuest Authoron February 5, 2016
Just when it looked like the newest frontier for emoji could be PLAs, Google has fixed the glitch, so to speak. At least one intrepid advertiser figured out how to get an emoji to appear alongside the display URL in its Google Shopping campaign ads, spotted here on Google.dk (Denmark). Unfortunately for this and any other advertisers pushing the emoji [...]

AdWords App For Android Now Supports Universal App Campaigns

by Guuest Authoron February 5, 2016
The Google AdWords app for Android now includes support for Universal App campaigns and features two new conversion columns. App promoters can monitor their Universal App campaigns, which enable ad distribution across the Google ecosystem: search, the Play store, YouTube, AdMob and the mobile display network. Metrics like downloads and the average cost per install are available. App [...]

An Online Marketing Guide for Valentine’s Day [INFOGRAPHIC] by @AkiLiboon

by Guuest Authoron February 5, 2016
Valentine’s Day is just around the corner. This means that people are starting to plan a romantic date and thinking of what gift to buy for their special someone. In the US floral industry alone, it is projected that people will spend $3.3 billion for V-Day. For digital marketing professionals and business owners alike, this “romantic day” is a goldmine. [...]

Local #SEO 101: How to Do a Local SEO Audit in 30 Minutes Flat by @zainshah713

by Guuest Authoron February 5, 2016
The saying goes that there are two certainties in life: death and taxes. And if you’re in the SEO space, the third certainty is doing website audits. Whether you are talking to a prospect or onboarding a new client, a site audit is the first step towards any successful optimization campaign. Even if you’re a business owner, [...]

New #MarketingNerds Podcast with Danny Goodwin: How Journalism Helps You Write and Edit for the Web by @AkiLiboon

by Guuest Authoron February 5, 2016
Podcast: Download Subscribe: iTunes | Android | RSS Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In today’s episode, Danny Goodwin of Momentology joins SEJ Executive Editor, Kelsey Jones, for a discussion on how a journalism background makes you a better online writer and editor. They also discuss where to find good [...]
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