LATEST ARTICLES
 

Ad extensions for the entire decision journey

by Guuest Authoron December 6, 2016
Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve effectively used ad extensions in many stages of the buy cycle, for instance: When searchers research products online (research stage) When searchers home in on a specific product When searchers [...]

What Counts As an Intrusive Interstitial? by @ab80

by Guuest Authoron December 6, 2016
‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); Two years ago, Google introduced the mobile-friendly label. Then we witnessed ‘mobilegeddon’, where...

New Research Shows That Facebook Users Live Longer. Kind of.

by Guuest Authoron December 6, 2016
There have been many scientific studies conducted over the years which show that people who have larger social networks live longer. There are various reasons for this – having a bigger support network can help diffuse stress, can help encourage healthier life behaviors (like diet and exercise) and can provide more meaning to our existence.  In [...]

Bing Transforms Its Homepage into a Digital Advent Calendar for December by @MattGSouthern

by Guuest Authoron December 6, 2016
Bing is getting into the holiday spirit by transforming its home page into a digital advent calendar of sorts, where people can visit each day this month for a new digital “treat”. First you have to go to Bing.com and click the gift icon, which will turn the home page into something that looks like [...]

Tactical Keyword Research in a RankBrain World

by Guuest Authoron December 6, 2016
Summary: RankBrain represents a more advanced way of measuring relevance, built on teaching machines to discover the relationships between words. How should RankBrain change our approach to SEO and specifically to keyword research? This story starts long before RankBrain, but the action really kicked in around May of 2013, when Google announced conversational search for [...]

Wanted: Session ideas for SMX London

by Guuest Authoron December 5, 2016
We want your input to help us plan our upcoming SMX London conference, which will be taking place on May 23-24, 2017. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, [...]

Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop

by Guuest Authoron December 5, 2016
Shopping ad growth continues to cannibalize text ad spend on desktop. Retail spend shifted significantly from paid search text ads to paid search shopping ads on desktop this Black Friday weekend compared to a year ago. That’s according to a report from paid search insights firm, AdGooroo, a Kantar Media company, based on analysis of [...]

How To Succeed: Marketing On Reddit [Webinar] by @dantosz

by Guuest Authoron December 5, 2016
‘); $(‘#sponsored-category-header .sponsored-category-logo’).append(‘ ‘); $(‘#sponsored-category-header’).append(”); $(‘#sponsored-category-header .sponsored-category-details’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#sponsored-category-header .sponsored-category-details’).append(cat_head_params.sponsor_text); } }); Unless you’ve been living under a marketing rock, you know social media can be an effective tool fo...

LinkedIn Provides Tips on How to Use their New Messaging Functions

by Guuest Authoron December 5, 2016
If you have an editorial inquiry, please contact us at socialmediatoday@socialmediatoday.com If you have a technical question, please contact us at support_team@socialmediatoday.com For all other inquiries, please see ourCONTACT PAGE Article source: http://feedproxy.google.com/~r/socialmediatoday_allposts/~3/xlfBoGAMHls/linkedin-provides-tips-how-use-their-new-messaging-functions

10 Steps to Take Now to Maximize the Brand Building Power of LinkedIn

by Guuest Authoron December 5, 2016
As an entrepreneur, you have countless tools at your disposal to promote your personal brand and business. Among those tools are a slew of social channels, including LinkedIn. By themselves, these tools can’t elevate who you are, or communicate your mission and value – a tool is simply a thing you use, at rest, it does nothing. [...]
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